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Member retention [Apr. 5th, 2007|12:23 pm]
Lions Clubs International


Hello Lions,
Question for you all: I'm sure you're in the same boat as we are. We have a large number of members on paper, but a much smaller group of members who attend meetings and events regularly.
I'd love to write a letter to those members to tell them we miss them and would love to see them come back to meetings, but I'm not sure exactly how to word it. I fear inadvertently offending people.
I was thinking of using a spring analogy...like we're ready to bloom, or it's a time for rebirth... Or maybe something along the lines of how farmers rotate their fields to let some rest, and now that you've rested, it's time to come back.
Has anyone done this? Any suggestions on how to phrase this?

[User Picture]From: kesmun
2007-04-09 01:51 am (UTC)
My club is actually just transitioning toward younger members, though I'm still the only one under 40, I believe, and certainly only one of three under 40. Most of the members that we have on paper but don't attend are actually too old to get around easily.

Our focus is on getting more and younger members, to make sure that there's still a club in 20 years.

That said, we have many members in their 70s and 80s that attend most meetings. We're also the single most-active club in our district.

Fortunately, this community doesn't have a tail twister. *Giggle!*
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